Hanson Israel continues to improve its customer service under the motto "Hanson – Your First Choice." Hanson’s vision for service excellence is to become the customer’s first choice through meeting customer needs and sharing common values. All staff attends training sessions designed to instill and implement the values of reliability, responsibility, respect, human dignity, teamwork, professionalism, learning and striving for excellence. Over the last few years, Hanson Israel operates concrete order receipt and central dispatch service in Israel's center. The goal is to improve customer service in the competitive Tel Aviv area. From one nerve center orders are taken, mixers are dispatched from various concrete plants and controlled using GPS controls. The system recommends the concrete plant for producing the particular order and the most efficient dispatch route, allowing Hanson Israel to provides the most efficient, cost effective and timely service to customers.